![]() ![]() ![]() What we don't realize is we also influence the others that are watching us having exchanges with others personally or on our social media accounts. And wouldn't you know it, we are usually guessing incorrectly and underestimating our influence. Since we can’t see how much we influence others, we have to guess. Due to these factors, we often think we don’t have influence if we don’t see immediate tangible evidence of it such as winning a debate or getting a donation. What makes it even more elusive is that it’s cumulative and builds over time. However, influence is often silent and invisible and lives in the minds of others where we can’t see it. For instance, a politician asking for money or your vote basically, someone asking you for something. We have an idea of what influence is and what it looks like, but we tend to think of more formal attempts of influence. Bohns sits down with Madefor Co-Founder, Pat Dossett, to talk about why we underestimate our influence, how we are unknowingly influencing others, and how to get what we want. During this month’s live Basecamp conversation, Dr. She is the author of the newly published book, You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters. Social psychologist, award-winning researcher and teacher, and professor of organizational behavior at Cornell University, Dr. ![]()
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